Empress Metals branding project
Sept 2026 Update
May 2026
Logo is feeling good! Of course, let me know if you see anything you would like to change.
Color palette is coming together. Let me know if you have any strong feelings. This might be more colors than we need, and I will want to test the contrast of some of these.
Typography
I am just beginning to test out font pairings. I am thinking a serif-style body font (see the third block of “welded, hammered...’ on the right) will be the best pairing for your brand, but I want to keep exploring here. There are other considerations like whether we center the paragraphs, or have them left-aligned (like above).
Also, we should talk soon about ‘copy’: aka any taglines, descriptions of the company, or other language that you might want to see here.
Social Media
This is super rough! But I am starting to think about your instagram grid, especially as part of a launch. Perhaps close-up photos of the shelves, wood, or of metal or steel in general would make nice tiles to beef out your grid. You may or may not want to have tiles that include words. It’s something we should talk about.
Product Guide
This is still in-progress but Gabe’s drawings are super helpful. I just need to bust out those two remaining product illustrations. Stay tuned!
Also, we might want to think about any text that could go on the bottom (are custom sizes available? do this include care instructions? time to produce?)
Hang tags, business cards, or other printed materials
I can’t remember if y’all were looking at these things yet, but when we get together we can talk about future needs for sure.
Animation?
This is also super RANDOM and ROUGH, but I thought I would share. It was a happy accident when I was working on the logo. If we wanted to clean it up, it could be cute for social media, or an email newsletter or something like that.
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